Treasure Box: Avelon Clothing

Avelon is a unisex brand that are creative and unique pieces with light to dark color palettes and this is a collection where luxury meets on trend.

Designer Erik Frenken of the Dutch label describes the line as “beautiful different.” Frenken merges the rawness of the streets with the luxury he was exposed to previously while working for Alberta Ferretti and Viktor&Rolf.

In an interview with Sleek-mag, Frenken said that, “Dutch street style is a mixture of everything, especially here in Amsterdam where multicultural tourists and locals mix seamlessly. It’s this mixture of unexpectedness that inspires me.”

The Spring/Summer 2015 collection is based on textiles and clean cuts. The pieces are best suited for the modern woman who is simplistic, yet stylish and aware of trends. She has curves and can coordinate color and structure easily.

The collection defines an innovative, new way for a woman to play with different fabrics without straying too far from the comfortable and fitting cloths that complement womanly stereotypes.


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