Watch the Story of O.J. Now!

The highly celebrated 4:44 album by Jay-Z is quickly making its way to everyone’s hearts as one of the best albums of all time. The song, “The story of O.J.” is a fan favorite and looks like the first song release from the album. Peep the dope visuals above for The Story of O.J.


Let’s go Inside the Roc Nation Pre-Grammys Brunch

Stars, entertainers, industry executives, artists and any other word that you want to use for someone whose relevant in hip hop, attended the annual Roc Nation Pre-Grammy Brunch at the ritzy mansion in Beverly Hills, CA.

The star studded event looked like tons of fun for the celebs as they gathered for photos, popped bottles of Ace of Spades and hang out together. Kimye grabbed everyone’s attention while walking up to the event wearing eye-catching fashion. Kanye takes the blame for all the attention because he rocked a pair of his own Yeezy sneakers which will not hit the scene until February 12th during NYFW.

With so much anticipation for the shoe release and Kim’s new haircut, the event became the most talked about all night long. Inside the brunch, you get a chance to see some of your favorite artists socialize with each other.

Rihanna‘s hanging out with bestie Melissa and Fabolous, J. Cole‘s partying with rapper Bas and Beyonce is actually talking to somebody else besides Jay-Z. Well, at least for a little while before she fled the party to get some rehearsal time in! That Beyonce is such a perfectionist!

Well, all in all,everyone looks happy and excited to be there. Can’t wait to see them all show up at the GRAMMYS ready to walk the red carpet!

Treasure Box: Off-White

Virgil Abloh’s Off-White line is a modern mix of urban Streetwear and trendy high fashion. When the line was introduced to us a couple years ago, Abloh told Style.com, “I want to give my point of view and merge street sensibilities in a proper fashion context. I think that if I can merge the two, it’ll make something interesting.”

All the products’ manufacturing is based in Milan with a core value of the brand to be made from the best available and particular opinion regarding fabric, fit and fabrication.

For those of you who don’t know, since 2002, Mr. Abloh has been the creative director for Kanye West. He is an architect and an engineer, but he left a firm in Chicago to join Mr. West, and has since been recognized as an all-purpose cultural guru, whose work includes art-directing Mr. West’s tours and merchandise; D.J. appearances; his clothing store, RSVP Gallery, in Chicago; and a handful of fashion collaborations and collections of his own style.

The pictures above show Jay-z and Beyoncé at the Knicks game recently and Bey rocked a jacket and pants from the line.

Check out the line below